Audiences Are Tuned In Like Never Before
Record Breaking Growth
Monthly podcasts consumers grew another 17% vs. last year
Critical Mass
73% now listen and 55% listen regularly
Demographics
The largest acceleration is from older demos (55+ is up 41% from last year) as younger demos hit critical mass
In Car
Listening to podcasts in cars is up to 31% of all the in-car listening
Podcast Advertising
0B+
Projected Podcast Ad Spend by 2026
Podcast audiences are well educated and affluent, making them a very desirable group to marketers
0M
Number of people in the U.S. who listen to podcasts on a weekly basis
Podcast listeners are super fans of audio, consuming an average of 6 podcasts a week
0%
Of listeners approve of podcast advertising
Ad segments are limited, offering advertisers a remarkably high share of voice
0%
Make a purchase after hearing podcast ads
Podcast influencers have a loyal fan base and are a trusted source for their listeners
Where Attention Meets Engagement
Podcasts offer scarce ad space, meaning your message is heard, remembered, and trusted.
Connected to the Biggest Voices in Podcasting
Podcast Partners
We collaborate with the top audio platforms to deliver targeted, high-performing campaigns that reach your ideal audience.
Client Success Stories
"Working with Hybrid Media Services on our podcast media planning has been a game-changer. Their team understood our audience immediately and crafted a strategy that delivered measurable results. The process was smooth, collaborative, and effective — highly recommend their expertise!"