Streaming Audio

Your audience is listening—at home, at work, and on the go. Streaming audio puts your brand right where their attention is focused.

Think Audacy, iHeart, Katz Digital, Pandora, & Spotify

Streaming audio is one of the fastest-growing audio channels, delivering digital content that listeners can access on desktops, mobile devices, tablets, smart speakers, and more. Technology now allows audiences to enjoy their favorite music, podcasts, and talk content whenever and wherever they want. We collaborate with a wide range of leading streaming audio platforms, giving brands access to diverse audiences across multiple channels. This allows us to create targeted, scalable campaigns that reach listeners exactly where they are, on any device.

Streaming Partner Logos 3

Devices Usage (Ownership)

Smart Phones

0%

Smart TV

0%

Smart Speaker

0%

Smart Watch

0%

Bluetooth

0%

In-Car

All in-car Audio growth is from Digital Audio and Podcasting

0%

listen to Online Audio in cars

0%

have Apple CarPlay or Android Auto in their cars

Share of Time Spent Listening to Audio Sources

Thanks to advances in technology, users can enjoy their favorite audio content anytime, anywhere, and on their preferred platform. Streaming audio typically falls into two categories: “pure play,” which is playlist-based, and “station-fed,” which simulcasts traditional AM/FM radio. As the most versatile and highly targetable audio format, streaming audio offers local, national, and global reach, making it a powerful and scalable option.

  • AM/FM

    0%
  • Streaming Music

    0%
  • YouTube

    0%
  • Podcast

    0%
  • SiriusXM

    0%
  • Owned Music

    0%
  • Audiobooks

    0%
How Many Radio Ads Per Day Are Needed To Get Effective Results?
  • Growth

    Up to another 4% YoY

  • Engagement

    92% of all users now stream
    Audio weekly

  • Demographics

    35-54 usage accelerates - now middle demo listening is equal to 12-34s while 55+ usage is up by 21%

  • Emerging Audio

    Nearly 40% of the population now listen to Audio books

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